{"product_id":"hairstory-new-wash-rich-curly-hair","title":"HAIRSTORY NEW WASH (RICH) Cleansing \u0026 Conditioning Cream For Thick, Coarse and Curly Hair","description":"\u003cul class=\"accordion headings\"\u003e\n\u003cli\u003eDescription\u003c\/li\u003e\n\u003cli\u003eSize\u003c\/li\u003e\n\u003cli\u003eCare\u003c\/li\u003e\n\u003cli\u003eReturn Policy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"accordion content\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHairstory New Wash Rich cleans like a shampoo, deeply moisturizes like a conditioner and nourishes like a mask - in one simple step. Replace your damaging wash-grease-repeat routine with detergent-free New Wash to protect your natural oils, revealing a healthier scalp and softer, smoother hair. \u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eBenefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDoesn't strip hair: No damaging detergents, just naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003eImproves scalp and hair health: Balances natural oil production to prevent dryness and color fading\u003c\/li\u003e\n\u003cli\u003eEnhances natural texture: Amps up volume, smooths frizz and brings out waves and curls\u003c\/li\u003e\n\u003cli\u003eSaves time and money: Replaces shampoo and conditioner to simplify your routine\u003c\/li\u003e\n\u003cli\u003eLife-changing results: Makes hair softer, smoother and shinier after one use\u003c\/li\u003e\n\u003cli\u003eNew Wash Rich is formulated for thick, coarse and curly hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNon-toxic, biodegradable cleansing cream: New Wash replaces harsh detergents with gentle, naturally derived ingredients to cleanse and nourish your hair and scalp.\u003c\/li\u003e\n\u003cli\u003eClings to grime: Fatty alcohols and essential oils bond to dirt, oil and buildup - but not to your protective scalp barrier.\u003c\/li\u003e\n\u003cli\u003eCleans without stripping: As you rinse, the grime goes down the drain while moisturizing agents leave your hair and scalp clean, moisturized and protected.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eKey Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAloe vera leaf juice: Cleanses, soothes and balances the scalp\u003c\/li\u003e\n\u003cli\u003eEvening primrose oil: Nourishes scalp and hair while dissolving impurities\u003c\/li\u003e\n\u003cli\u003eJojoba seed oil: Dissolves buildup, conditions and enhances brilliance\u003c\/li\u003e\n\u003cli\u003eFormulated without: Detergents, silicones, sulfates (SLS\/SLES), parabens, phthalates, synthetic fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"grid grid-cols-2 gap-y-4\"\u003e\n\u003cdiv class=\"flex items-center gap-x-2 flex-nowrap\"\u003e\n\u003cspan class=\"block w-4 h-4\"\u003e \u003cimg src=\"https:\/\/hairstory.com\/cdn\/shop\/files\/Biodegradable.svg?v=1726102715\u0026amp;width=50\" alt=\"Biodegradable\" srcset=\"\/\/hairstory.com\/cdn\/shop\/files\/Biodegradable.svg?v=1726102715\u0026amp;width=50 50w\" width=\"50\" height=\"50\" class=\"w-full h-full\"\u003e \u003c\/span\u003e \u003cspan\u003eBiodegradable\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex items-center gap-x-2 flex-nowrap\"\u003e\n\u003cspan class=\"block w-4 h-4\"\u003e \u003cimg src=\"https:\/\/hairstory.com\/cdn\/shop\/files\/Leaping_Bunny_Certified.svg?v=1726102715\u0026amp;width=50\" alt=\"Leaping Bunny Certfied\" srcset=\"\/\/hairstory.com\/cdn\/shop\/files\/Leaping_Bunny_Certified.svg?v=1726102715\u0026amp;width=50 50w\" width=\"50\" height=\"50\" class=\"w-full h-full\"\u003e \u003c\/span\u003e \u003cspan\u003eLeaping Bunny Certified\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex items-center gap-x-2 flex-nowrap\"\u003e\n\u003cspan class=\"block w-4 h-4\"\u003e \u003cimg src=\"https:\/\/hairstory.com\/cdn\/shop\/files\/Detergent-Free.svg?v=1726102715\u0026amp;width=50\" alt=\"Detergent-Free\" srcset=\"\/\/hairstory.com\/cdn\/shop\/files\/Detergent-Free.svg?v=1726102715\u0026amp;width=50 50w\" width=\"50\" height=\"50\" class=\"w-full h-full\"\u003e \u003c\/span\u003e \u003cspan\u003eDetergent-Free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex items-center gap-x-2 flex-nowrap\"\u003e\n\u003cspan class=\"block w-4 h-4\"\u003e \u003cimg src=\"https:\/\/hairstory.com\/cdn\/shop\/files\/Paraben-Free.svg?v=1726102715\u0026amp;width=50\" alt=\"Paraben-Free\" srcset=\"\/\/hairstory.com\/cdn\/shop\/files\/Paraben-Free.svg?v=1726102715\u0026amp;width=50 50w\" width=\"50\" height=\"50\" class=\"w-full h-full\"\u003e \u003c\/span\u003e \u003cspan\u003eParaben-Free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex items-center gap-x-2 flex-nowrap\"\u003e\n\u003cspan class=\"block w-4 h-4\"\u003e \u003cimg src=\"https:\/\/hairstory.com\/cdn\/shop\/files\/Silicone-Free.svg?v=1726102715\u0026amp;width=50\" alt=\"Silicone-Free\" srcset=\"\/\/hairstory.com\/cdn\/shop\/files\/Silicone-Free.svg?v=1726102715\u0026amp;width=50 50w\" width=\"50\" height=\"50\" class=\"w-full h-full\"\u003e \u003c\/span\u003e \u003cspan\u003eSilicone-Free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex items-center gap-x-2 flex-nowrap\"\u003e\n\u003cspan class=\"block w-4 h-4\"\u003e \u003cimg src=\"https:\/\/hairstory.com\/cdn\/shop\/files\/Sulfate-Free.svg?v=1726102715\u0026amp;width=50\" alt=\"Sulfate-Free\" srcset=\"\/\/hairstory.com\/cdn\/shop\/files\/Sulfate-Free.svg?v=1726102715\u0026amp;width=50 50w\" width=\"50\" height=\"50\" class=\"w-full h-full\"\u003e \u003c\/span\u003e \u003cspan\u003eSulfate-Free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex items-center gap-x-2 flex-nowrap\"\u003e\n\u003cspan class=\"block w-4 h-4\"\u003e \u003cimg src=\"https:\/\/hairstory.com\/cdn\/shop\/files\/SLS-Free.svg?v=1726102715\u0026amp;width=50\" alt=\"SLS-Free\" srcset=\"\/\/hairstory.com\/cdn\/shop\/files\/SLS-Free.svg?v=1726102715\u0026amp;width=50 50w\" width=\"50\" height=\"50\" class=\"w-full h-full\"\u003e \u003c\/span\u003e \u003cspan\u003eSLS-Free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex items-center gap-x-2 flex-nowrap\"\u003e\n\u003cspan class=\"block w-4 h-4\"\u003e \u003cimg src=\"https:\/\/hairstory.com\/cdn\/shop\/files\/Phthalate-Free.svg?v=1726102715\u0026amp;width=50\" alt=\"Phthalate-Free\" srcset=\"\/\/hairstory.com\/cdn\/shop\/files\/Phthalate-Free.svg?v=1726102715\u0026amp;width=50 50w\" width=\"50\" height=\"50\" class=\"w-full h-full\"\u003e \u003c\/span\u003e \u003cspan\u003ePhthalate-Free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex items-center gap-x-2 flex-nowrap\"\u003e\n\u003cspan class=\"block w-4 h-4\"\u003e \u003cimg src=\"https:\/\/hairstory.com\/cdn\/shop\/files\/Synthetic_Fragrance-Free.svg?v=1726102715\u0026amp;width=50\" alt=\"Synthetic Fragrance-Free\" srcset=\"\/\/hairstory.com\/cdn\/shop\/files\/Synthetic_Fragrance-Free.svg?v=1726102715\u0026amp;width=50 50w\" width=\"50\" height=\"50\" class=\"w-full h-full\"\u003e \u003c\/span\u003e \u003cspan\u003eSynthetic Fragrance-Free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex items-center gap-x-2 flex-nowrap\"\u003e\n\u003cspan class=\"block w-4 h-4\"\u003e \u003cimg src=\"https:\/\/hairstory.com\/cdn\/shop\/files\/Recyclable.svg?v=1726102715\u0026amp;width=50\" alt=\"Recyclable\" srcset=\"\/\/hairstory.com\/cdn\/shop\/files\/Recyclable.svg?v=1726102715\u0026amp;width=50 50w\" width=\"50\" height=\"50\" class=\"w-full h-full\"\u003e \u003c\/span\u003e \u003cspan\u003eRecyclable\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e8 oz.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cul\u003e\n\u003cli\u003eSTEP 1: APPLY - Coat wet hair from scalp to ends with a generous amount of New Wash.\u003c\/li\u003e\n\u003cli\u003eSTEP 2: SPLASH - Add a splash of water - this is essential to activate and emulsify the formula into a milky consistency.\u003c\/li\u003e\n\u003cli\u003eSTEP 3: MASSAGE - Work thoroughly into hair and scalp with scalp brush or fingers. New Wash only cleans what it touches.\u003c\/li\u003e\n\u003cli\u003eSTEP 4: RINSE - Let sit for 2-3 minutes, then rinse out as thoroughly as you massaged it in.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePre-caution: In the event of contact with eyes, rinse thoroughly with water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor the health and safety of our customers, all personal and skincare products are not eligible for returns, store credits or exchanges. \u003cstrong\u003eAll sales are final on this product.\u003c\/strong\u003e If you have any questions about this product, we strongly recommend that you email customerservice [at] butcherjames.com prior to purchase.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HAIRSTORY","offers":[{"title":"Default Title","offer_id":42345201991735,"sku":"HS101","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1699\/1943\/files\/ScreenShot2026-07-30at9.54.46PM.png?v=1785463049","url":"https:\/\/butcherjames.com\/products\/hairstory-new-wash-rich-curly-hair","provider":"Butcher James","version":"1.0","type":"link"}