New Wash is everything shampoo wishes it was: a blend of naturally derived ingredients that nurtures as it cleans, eliminating conditioner, detangler and masks from your routine. It’s not a shampoo. It’s a cleansing cream. And your healthiest hair starts here.

Cleanse, condition and nourish hair while balancing your scalp’s natural oils, all in one simple step. New Wash Original’s detergent-free formula enhances your natural texture, preserves color and avoids damage caused by traditional shampoos.

Benefits

• Doesn't strip hair: No damaging detergents, just naturally derived ingredients
• Improves scalp and hair health: Balances natural oil production to prevent dryness and color fading
• Enhances natural texture: Amps up volume, smooths frizz and brings out waves and curls
• Saves time and money: Replaces shampoo and conditioner to simplify your routine
• Life-changing results: Makes hair softer, smoother and shinier after one use
• New Wash Original is formulated for all hair types
• Allure Best of Beauty 2024 Winner

Features

• Non-toxic, biodegradable cleansing cream: New Wash replaces harsh detergents with gentle, naturally derived ingredients to cleanse and nourish your hair and scalp.
• Clings to grime: Fatty alcohols and essential oils bond to dirt, oil and buildup - but not to your protective scalp barrier.
• Cleans without stripping: As you rinse, the grime goes down the drain while moisturizing agents leave your hair and scalp clean, moisturized and protected.
• 85% of people who tried New Wash said they would ditch shampoo forever.*
• 8 out of 10 New Wash users said it is the best product they have ever used.**
• *Based on a 3-week consumer perception study of 103 participants
• **Based on a 3-week consumer perception study of 103 participants, compared to similar products

Key Ingredients

• Aloe vera leaf juice: Cleanses, soothes and balances the scalp
• Evening primrose oil: Nourishes scalp and hair while dissolving impurities
• Sunflower seed oil: Moisturizes, cleanses and fights oxidation
• Formulated without: Detergents, silicones, sulfates (SLS/SLES), parabens, phthalates, synthetic fragrance

Biodegradable

Leaping Bunny Certified

Detergent-Free

Paraben-Free

Silicone-Free

Sulfate-Free

SLS-Free

Phthalate-Free

Synthetic Fragrance-Free

Recyclable

8 oz.

• STEP 1: APPLY - Coat wet hair from scalp to ends with a generous amount of New Wash.
• STEP 2: SPLASH - Add a splash of water - this is essential to activate and emulsify the formula into a milky consistency.
• STEP 3: MASSAGE - Work thoroughly into hair and scalp with scalp brush or fingers. New Wash only cleans what it touches.
• STEP 4: RINSE - Let sit for 2-3 minutes, then rinse out as thoroughly as you massaged it in.

Pre-caution: In the event of contact with eyes, rinse thoroughly with water.

For the health and safety of our customers, all personal and skincare products are not eligible for returns, store credits or exchanges. All sales are final on this product. If you have any questions about this product, we strongly recommend that you email customerservice [at] butcherjames.com prior to purchase.